Proposal

Proposal ** Project: ** My project will be an awareness campaign for child soldiers fighting in Africa. This will then be tied into a fundraiser in order to raise money to help out the recovering child soldiers and provide aid. The outcome of my project will be flyers and possibly even a short video or announcement helping to bring awareness of child soldiers. This will be combined with the money raised from a fundraiser. This will work to demonstrate advertising/marketing of an issue in order to raise awareness of it. I will start off with the awareness campaign, showing students the horrors experienced by child soldiers, and follow that campaign into an alert of an upcoming fundraiser to benefit child soldiers. I will need paper for flyers and to talk to the principal about posting them. If I make a video, I would need to talk to Mr. Meder about getting it on the morning announcements. For the fund raiser it would be nice to have some people willing to perform for an hour or two (which I’m sure I can find) as well as a few people willing to bake desserts or bring in drinks.

** Research: ** I think I will be researching marketing/advertising and how to reach out to a target audience quickly and effectively. This can be tied in with the awareness campaigns that actual organizations do for child soldiers. I will be looking to find specific things that make for an effective advertisement. I have had no prior experience with marketing/advertizing but I have worked a little bit with the topic of child soldiers in my Honors Global class last semester. Anyone looking to go into marketing (including myself) will benefit from this project. Also, the money raised from my fundraiser will go to help recovering child soldiers. There are a variety of organizations that I know of off the top of my head like Amnesty International and The Coalition to Stop the Use of Child Soldiers that all have pretty active programs. I can contact them by mail as well as search for a more local organization or a more local branch of a larger one to meet with and discuss reaching out to the common populace through marketing/awareness campaigns.